ASMS is a full on experience – Thousands of scientists (and potential customers) are bombarded with information, sales & content for 3 days straight. The concept of ‘Mass Spec Mindsets’ was created to help offer a point of difference to the competition and provide a true insight into the differing and nuanced mindsets of the global science community.  

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With the exciting concept of ‘Mass Spec Mindsets’ developed by Boulder, a Virtual Reality experience was developed that immersed and captivated theaudience, building intrigue into the concept and enveloping them in the world of SCIEX in a highly competitive landscape. 

Design

Animation
Motion Graphics