‘Any Field. Every Time’

A dramatic headline used by Nike for the Super Bowl 51 final.

This film was shown in Nike’s Las Vegas store as a build up to the game, and as a celebratory piece post-match. It also appeared in the NFLX fan space in Houston.

Abstract close-ups show letterforms pushing up through a liquid metal surface. As they rise they solidify and a bevel elegantly forges along the edge of the letters. The team colours are subtly reflected in the metal surface, linking the type to the hero athlete image at the end.

Nike Design Director: Dave Frank,
Nike Senior Designer: Dawn Yanagihara
Director: Camella Kirk
3D: Roger Chiaw
Typography: Sawdust