Driven by their unique racing spirit, Jaguar returns to racing with the new Panasonic Jaguar Racing team. This launch film unveils the first all-electric racing car from Jaguar – the I-Type. Through motorsport Jaguar are pursuing the next innovative electric technologies that will pave the way for a cleaner more sustainable future. With a 3D VFX sequence we suspended the car thousands of feet above a Tron-inspried futuristic vision of London, seamlessly integrating it into FP Creative’s footage-based edit.

Director: Julian Gibbs
3D Lead: Roger Chiaw
Post-production: Intro

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