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HSBC 'Global Airports'

Saatchi & Saatchi

HSBC 'Global Airports'

HSBC’s new “Together we thrive” campaign is rolling out in five languages, across 17 airports in nine countries as the bank overhauls its iconic airport advertising for the first time in three years. HSBC has been advertising in the world’s leading airports since 2001.

With new creative featuring both global and local images, the campaign brings to life the bank’s role in connecting the world and helping customers and communities to thrive. At its heart is the bank’s signature hexagon, with 79 different versions featuring across the airports.

The campaign will appear in the following airports:

1.Hong Kong International
2.Shanghai Pudong
3.Singapore Changi
4.Dubai International
5.Paris Charles De Gaulle
6.Paris Orly
7.London Heathrow
8.London Gatwick
9.Toronto Pearson
10.Vancouver International
12.Montreal Pierre Elliott Trudeau
13.New York JFK
14.Los Angeles LAX
15.Sydney International
16.Melbourne International
17.Brisbane International

Senior 3D Designer

VFX Supervisor

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