New rules, new cars and a new boss…F1 is racing into the unknown for the 2017 season.

Psychedelic animation, treated race footage and CGI combine to spin racing on its head to reflect the changing face of F1.

We teamed up with 4Creative to bring this new world to life through TV promos & billboards.

4Creative Director: Dahlan Lasalle
4Creative Creatives: Jim Chambers, Nina Beyers, Tom Espezel-Bentley
Intro Director: Julian Gibbs
Post-production: Intro